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Our Humans of 3Q series continues this week with Dave Hennessy, Associate Director of Native Advertising, out of our San Diego office! Get to know Dave below:
Explain your role at 3Q in 3 sentences or fewer:
I manage the Native Advertising team at 3Q Digital.
What’s one marketing lesson you wished you had learned earlier?
There’s a difference between working hard and working smart.
What sets 3Q apart from other agencies in the industry?
In my mind, there are two primary things that set 3Q apart: the way we approach growing brands, and the caliber of talent we have at the agency to help clients do that.
What’s something that makes your office cooler than the other 3Q offices?
Sunny and 70 degrees almost 365 days of the year. It’s OK to be jealous.
When coworkers from other offices come to visit, what’s one thing they absolutely have to do in your city?
Two words: Mexican. Food.
What’s been the coolest thing you’ve done with your unlimited PTO?
My favorite trip I’ve taken since joining 3Q was going to Breckenridge, CO, for a long weekend with my college best friends. The most beautiful hiking I’ve ever done!
Have you participated in 3Q 3%? If so, what’s been your favorite experience?
I have not yet participated, but it’s on my to-do list for this year. There has been talk in the San Diego office about a volunteering opportunity with shelter animals, which I would love to be a part of!
How do you spend your free time?
I love staying active – basketball, golf, running, hiking – as well as trying new bars and restaurants. I also recently started a sneaker collection (fun fact) and aspire to start a sneaker review channel on YouTube later this year.
What do you think has been the most interesting change in the marketing industry or in your channel this year?
I think relevancy in advertising is huge and a major competitive advantage for brands that know how to take advantage of it in unique ways. A perpetuated myth around native advertising, for example, is that it’s a “spray and pray” technique that isn’t highly targeted. In reality, brands that pair the right native network(s) with the right strategy are able to achieve highly-sophisticated targeting – in some cases even more granular than Facebook or Google.
If you were given an unlimited amount of money to invest into one upcoming or exciting marketing technology, what would it be?
Automation. Specifically related to advertising, more ad space is being sold/bought programmatically now than ever before. As consumer online behavior continues to evolve, and publisher technology evolves with it, publishers that know how to sell/brands that know how to buy into these highly-relevant and engaging placements are going to win.
If you could choose any TV show or movie world to live in, what would it be?
100 out of 100 times, I will answer this question Star Wars.
What’s your favorite TED talk?
There are so many great TED talks, so I’m not sure I have an all-time favorite, but a talk I watched recently that I found really interesting/inspiring was Adam Driver’s journey from Marine to actor.
What’s your favorite GIF?