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Our Humans of 3Q series continues this week with Brad Banyai, Account Lead, out of our Raleigh office! Get to know Brad below:

Explain your role at 3Q in 3 sentences or fewer:

As an Account Lead, I see my role as staying on top of the overall strategic direction of the accounts I work on, fostering a strong relationship with our client contacts and mentoring junior members of our account teams.

What is one marketing lesson you wish you had learned earlier?

Sometimes it pays off to take some chances and get creative. It’s one thing to build a solid foundation with your accounts and follow best practices but where you can really garner a lot of confidence from your clients is when you execute an outside-the-box idea that ends up driving success for their business. I think 3Q does a great job of fostering that sort of initiative and is something that sets us apart as an agency.

Tell us about your morale associate (pet):

I have a mini Australian Shepherd named Lua. She’s a 7-year-old puppy and one of the friendliest dogs you will meet. Unfortunately, Raleigh is not a dog-friendly office, so Lua is WFH a lot.

When coworkers from other offices come to visit, what’s one thing they absolutely have to do in your city?

If you come to Raleigh, you have to eat Barbecue. It’s the law. Some places even have barbecue tofu, if that’s more your speed, but pork is what we’re known for. Raleigh also has a really good local music scene and a handful of local music festivals that are always fun.

What’s something that makes your office cooler than the other 3Q offices?

Raleigh is a smaller office, so we have a very close-knit vibe. It’s the kind of environment where you’re forced to get to know each other really well and I think we all genuinely like hanging out together. Most of the time.

What’s been the coolest thing you’ve done with your unlimited PTO?

I just got back from a week in Hawaii with my wife. We did some hiking, some snorkeling and ate a ton of food – it was great!

What 3Q initiative outside of your job description are you most proud of being a part of?

As a relatively new parent, I’ve really enjoyed getting to share the ups and downs of dad-life with my fellow parents on the #ihavekids slack channel. It’s a great resource for tips on how to balance work responsibilities with the even more challenging job of being a parent.

What sets 3Q apart from other agencies in the industry?

I feel that 3Q is a true meritocracy where input is not only valued but expected from all levels of the organization. I also believe that our in-house expertise across all channels is second to none and we do an awesome job of sharing knowledge across account teams and offices.

How do you spend your free time?

I love playing golf, traveling, going to concerts, hiking and spending time with my 1-year-old son.

What do you think has been the most interesting change in the marketing industry this year?

The rapid movement toward automation over the last year has been pretty striking. When I started out in Paid Search, using bid automation was almost seen as the “lazy” way of managing account, but now if you’re not leveraging tCPA or tROAS in some capacity, you’re likely missing out on efficiency gains, conversion growth or both. I also think the complexity of audience segmentation we have at our disposal now in both Search and Social channels is pretty astounding.

If you could choose any TV show or movie world to live in, what would it be?

The “San Junipero” episode of Black Mirror.

Have you participated in 3Q3%? If so, what’s been your favorite experience?

Our office has volunteered at our local food shelter. It was a rewarding experience and really cool to see everything that goes into getting food to people in need.

If you were given an unlimited amount of money to invest into one upcoming or exciting marketing technology, what would it be?

I think voice-search is going to continue to be a larger component of the digital landscape, so any tech that can help advertisers connect with customers via Alexa, Google Home, etc is going to be a winner.

What’s your favorite TED talk?

What’s your favorite GIF?

Get to know more of our 3Qers in our Humans of 3Q series. Interested in joining the ranks? Check out our Careers page.