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Our Humans of 3Q series continues this week with Anthony Cronander, Account Coordinator based in Chicago! Get to know Anthony below:
Explain what you do at 3Q in sentences or fewer:
I’m an Account Coordinator on three accounts; I’m always pulling data, optimizing our campaigns, and looking for way to help improve our clients’ performance.
What are some personal tips/tricks you have for working from home?
Getting a webcam to set up on my desktop monitor has saved my posture and makes meetings way more comfortable. No more slouching forward at the laptop screen!
What’s one marketing lesson you wished you had learned earlier?
It’s never a bad idea to suggest wild strategies or new tests to clients. It shows that you’re actively thinking forward in the accounts and willing to push for conversions!
Have you participated in 3Q 3%? If so, what’s been your favorite experience?
Very early in my 3Q career, I went with my Chicago colleagues to a pet shelter, where we stocked food donations and spent some time playing with the animals. It felt awesome to step out of the office and get involved in helping out the community with coworkers.
We’re all looking forward to getting back to the office. What’s something that makes your office cooler than the other 3Q offices?
The people are awesome, and there’s never a boring week at the company. Between board game club, book club, and a shuffleboard tournament, it seems like there are always cool things to get involved with.
When coworkers from other offices can visit once again, what’s one thing they absolutely have to do in your city?
Go to iO Theater for some Improv comedy. Some of the funniest people I’ve ever seen!
What 3Q initiative outside of your job description are you most proud of being a part of?
Being involved in the Board Game club in Chicago, and organizing some after-work events!
Tell us about your morale associate (pet: if you have one).
What sets 3Q apart from other agencies in the industry?
The culture at 3Q is extremely supportive. Everyone works hard, supports each other, and genuinely cares about doing great work. It pays off when we get to see the client feedback.
What’s been the coolest thing you’ve done with your unlimited PTO?
Last fall I took PTO for Riot Fest, a music festival in Chicago. It was super fun to see a lot of my favorite rock/punk bands in one place.
When social-distancing restrictions lift, how do you spend your free time?
When it’s warm out, I’ll ride my bike on the lakeshore trail, spend time at the improv club, or attend concerts with friends. When I’m not outside, I make pixel art or play competitive video games online.
What do you think has been the most interesting change in the marketing industry or in your channel this year?
The switch from manual bidding to automated bidding has been interesting. It’s been really beneficial overall and has opened the door for more testing and strategy opportunities!
If you were given an unlimited amount of money to invest into one upcoming or exciting marketing technology, what would it be?
The use of AI in ad targeting is exciting. It’s exciting how we’re able to predict efficient audiences and market across so many emerging platforms.
What is the last thing that you read?
The Lord of the Rings: The Return of the King.
What are your best tips for staying connecting with co-workers while you work remotely?
Use Zoom every chance you get, even if it’s for small things. The interactions and quick conversations can be a nice escape from feeling isolated otherwise.
What do you miss most about your office?
The relaxed atmosphere in the kitchen, and socializing with everyone in the office.