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Our Humans of 3Q series continues this week with Andrew Greenberg, Senior Analyst of Data Technology, out of our New York City office! Get to know Andrew below:

Tell us about the Decision Sciences team and what you do:

I work on the Data Technology team in Decision Sciences, and love it! My day to day involves working with data across marketing platforms – Collecting it with pixels (snippets of javascript code), QAing data in Google Analytics, working with DMP information, data audits, Gap analyses etc, as well as a few pet projects (a keyword generator, URL builder)… The martech stack is astronomically large (see image below), and we do our best to digest it all!

What’s one analytics lesson you wish you’d learned earlier?

Always have scalability in mind. A one-off tracking solution might work, but taking the time to code a scalable solution that is more future proof is always worth it!

When coworkers from other offices come to visit, what’s one thing they absolutely have to do in your city?

If it’s the first Tuesday of the month, check out Punderdome. Regular people participating in a pun competition. You’ll get your dad jokes fill for the year.

Tell us about your moral associate (pet): 

Currently, my morale associate is my Senior Manager Jacks’ Golden Retriever puppy, Riley:

Your team is hiring. What are the benefits for someone looking to join?

We’re a tight-knit group and are always there to help each other out. We’re constantly teaching and learning from each other. We always are on the cutting edge of coding processes to automate/make our lives easier.

What do you find most rewarding about the role you’re in?

Whether talking directly to clients or internal teams, it’s always a great feeling solving a tracking issue that’s been bothering a client for forever.

If you were given an unlimited amount of money to invest in one upcoming or exciting marketing technology, what would it be?
DMPs. With the advent of machine learning, I think it’ll be very interesting to see how accurate we can get with targeting audiences. I wonder how it will affect the marketing landscape for prospecting/purchasing CPAs.
Anything else we should know about you?

Fun Fact: Before getting a master’s in Computer Science I was a personal trainer

What’s your favorite Ted Talk?

What’s your favorite internet GIF?

Get to know more of our 3Qers in our Humans of 3Q series. Interested in joining the ranks? Check out our Careers page.