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Our Humans of 3Q series continues this week with Alex Funk, VP of Strategic Development, out of our San Diego office! Get to know Alex below:
Explain your role at 3Q in 3 sentences or less.
I work in a cross-functional role of sales, marketing, and client strategy, which means I pinch-hit on a lot of different projects such as defining new go-to-market offerings, increasing tech platform adoption, identifying opportunities in 3Q marketing, supporting new business, and helping to develop and refine our sales strategy.
What’s one marketing lesson you wished you had learned earlier?
If you don’t like what you are doing, don’t be afraid to take risks and make a change.
What sets 3Q apart from other agencies in the industry?
I think it’s the culture of the team (only A Players), their attention to amazing client service, and overall the agency’s commitment to develop offerings to help fuel growth outside of media channels.
What’s something that makes your office cooler than the other 3Q offices?
What’s cool is as of this writing it is still being built to our spec. Currently we have 2 offices in San Diego to deal with the growth, but when it’s done we’ll have a brand-new office that overlooks Petco Park.
When coworkers from other offices come to visit, what’s one thing they absolutely have to do in your city?
Depends on the co-worker. My top 3 are to visit to one of our lovely beaches such as Coronado, La Jolla Cove, or Pacific Beach (there are more than 100 to choose from), drink local (155+ craft breweries in San Diego), or eat some street tacos in Tijuana (passport required).
Tell us about your morale associate (pet: if you have one).
I have one 8-year-old dog named Hazel we rescued from Baja California and two Bengal Cats (Mukki and Zulu) that make more noise than a baby who is hungry, needs a nap, and a diaper change ?.
What’s been the coolest thing you’ve done with your unlimited PTO?
Last August I went with my wife and daughter to Mysore, India to study Ashtanga Yoga.
Have you participated in 3Q 3%? If so, what’s been your favorite experience?
I love the aspect of 3Q3% and getting employees together outside of the normal day-to-day for volunteer efforts, and I’ve really enjoyed helping out the elderly and animals in need.
How do you spend your free time?
I really love to travel, surf, study yoga, race cars, and spend time with my 2-year-old daughter.
What do you think has been the most interesting change in the marketing industry this year?
Automation is making traditional digital media planning, buying, and optimization less of a core service, so defining what the agency of the future will be has been exciting.
If you were given an unlimited amount of money to invest into one upcoming or exciting marketing technology, what would it be?
It would be a platform for brands to plug into to suggest better products and solutions based on all your consumer data and usage collected from all of the smart devices and IOTs making our way into our lives. It would be permission-based and streamline your purchase process for many of the things you already buy.
If you could choose any TV show or movie world to live in, what would it be?
Well, I’m a big fan of Top Gear – the show has been on forever, now has different hosts, and might be getting a little long in the tooth, but to travel around the world meeting interesting people and cultures and driving interesting cars would be a blast.
What’s your favorite TED talk?
There are two talks that I really love and are hard to put one ahead of the other. The first is Jill Bolte Tailor’s “My Stroke of Insight,” which better than anyone described the brain and how very different the two hemispheres are. The second is also a very popular one: Sir Ken Robinson’s “Do Schools Kill Creativity” – It’s hard to listen to that talk and not think, “Yes they do kill creativity and innovation – let’s change that!”
What is the last thing that you read?
I’m finishing a book by Wade Davis called One River that tells the story of adventure and exploration of Richard Evans Schultes, who is the father of modern ethnobiology, as he discovers plants, medicine, and lost tribes up and down the Amazon River basin.
What is your next adventure?
Probably spend some time down in Oaxaca, Mexico this summer and hit up a surf camp down in Salina Cruz that’s been on my bucket list for a while now.