This is the subhead for the blog post
As I’ve mentioned before on this blog, “fear” is one of four base human emotions that work well in direct marketing (the other three being: greed, exclusivity, and vanity).
But it seems to me that this latest LowerMyBills banner ad, which appears to show a video of a peasant woman frantically protecting her baby from an unseen terror, goes a little too far. To me, the video evokes a Russian pogrom or similar genocidal event. I am OK with salsa dancers, giant butterflies, and other such nonsense, but I can’t condone ethnic cleansing videos. Maybe I am just overly-sensitive to this topic, but if you see this ad, tell me you didn’t think the same thing!