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So it’s Q4, and we’re all brainstorming how to make the most of the holidays…including Halloween! Some initial digging around in Google Trends and the Keyword Planner turned up a few fun nuggets. Make of them what you will.
– Discretionary budget? Who cares? In the last 10 years, the highest-volume month for the query “halloween costumes” was October 2008 – the month of the biggest stock market crash in decades.
– Geotargeters, take heed. The top five countries most likely to search for “halloween costumes”, in order: the U.S., Canada, Ireland, the U.K., and Puerto Rico.
– Demographic targeters, you too.“baby halloween costumes” and “halloween costumes for women” have the exact same monthly search volume (27,100), according to Google’s Keyword Planner.
– Running Facebook ads? Target dog lovers.
“halloween costumes for dogs” has 4,400 monthly searches, according to Google’s Keyword Planner; “halloween costumes for men” has 3,600.
If you’ve seen any fun trends, add ’em in the comments. Happy early holidays!