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Google Listens to Blogation! Consumer Finance Category Appears in Placement Targeting

Published: December 15, 2008

Author: David Rodnitzky



A few months ago I noted (with surprise) that Google did not have a “consumer finance” category on their placement tool. I wrote: “I cannot think of any reason of the top of my head why Google would want to hide this category from potential advertisers? Considering the billions they make off these advertisers on AdWords, it seems logical that they’d want to drive a lot of revenue through AdSense from these same advertisers.”

This week I was perusing the tool and – guess what – consumer finance is in the mix.

Is this yet another reaction to the economic recession – a way for Google to grab a few extra dollars? Or do product managers at Google just sit around reading Blogation looking for new ideas? Personally, I am going with the latter.

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