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Google Listens to Blogation! Consumer Finance Category Appears in Placement Targeting

By David Rodnitzky on 12/15/2008 in "Analytics Blogs"

A few months ago I noted (with surprise) that Google did not have a “consumer finance” category on their placement tool. I wrote: “I cannot think of any reason of the top of my head why Google would want to hide this category from potential advertisers? Considering the billions they make off these advertisers on AdWords, it seems logical that they’d want to drive a lot of revenue through AdSense from these same advertisers.”

This week I was perusing the tool and – guess what – consumer finance is in the mix.

Is this yet another reaction to the economic recession – a way for Google to grab a few extra dollars? Or do product managers at Google just sit around reading Blogation looking for new ideas? Personally, I am going with the latter.

About the author

David Rodnitzky

David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.

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