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Good Books I've Been Reading

Published: December 20, 2007

Author: David Rodnitzky

Looking for some reading for your Christmas holiday? I recently finished a few good books (sadly, all about marketing and entrepreneurship) and I thought I’d pass the list on to you.

1. Four Steps to the Epiphany. Thanks to my brother Adam and Mike Maples for recommending this one. If you are thinking of starting a business, this is an absolute must-read. Don’t quit your day job until you’ve given this the once over.

2. Influence: The Psychology of Persuasion. Thanks to Jeremy at Lightspeed for this one. Ever wonder why you are compelled to give a Hari Krishna a donation after they force a flower into your hand? Or why car salesmen always have to ‘talk to their manager’ before giving you some bad news? This book explains all the greatest psychology sales tricks in the book.

3. The Black Swan. Thanks to Will at FindLaw for letting me borrow his copy! Despite the annoyingly pompous writing style, the overall thesis of this book – that many significant events are virtually impossible to predict – is thought-provoking enough for me to give it a recommendation here.

4. The No Asshole Rule. Why are there so many jerks in the workplace, and how can you deal with them? The best answer is the simplest – simply fire the jerks. Ah, if only more people took this advice!

Stay tuned in the next 11 days for a flurry of posts as I try to hit 100 posts in 2007 (about eight more to go)!

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