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Andrew - Santiago Bernabeu

 

Take some time to get to know Andrew Mera, Account Director at 3Q Digital.

What’s the first metric you check when you start the day? ​

First Purchase and CPA​.

What’s one metric you rarely bother to check? ​

CPM​, view-throughs.

If you had $10M to personally invest, which marketing platform or technology would you invest in, and why? ​

​I’d invest in speech recognition for mobile. I rarely use my mobile’s keyboard to search. I think the next trend for mobile is voice commands. Mobile phones already have some of that functionality, but sometimes you have to repeat yourself or type it in if the software doesn’t recognize it — especially if you have an accent like mine.

What is your favorite advertising campaign? ​

Discover America (www.visitamerica.com). This was my first account that I managed across channels and agencies. I worked alongside a creative agency and was interesting to see how we tied creative and DR into the same campaign. All the advertising was done overseas, and the goal was to get people in other countries to come visit the U.S. Last year when I was traveling overseas, I saw one of the billboards for that account, which brought back good memories.

What’s one marketing lesson you wished you had learned earlier? ​

Generating lots and lots and lots of impressions does not necessarily mean generating brand awareness.

What one quality do you think is most important in successful digital marketers today? ​

Channel diversification. ​In these days, you need to be able to speak eloquently about any channel. This also helps fuel creativity as you can apply learnings from one channel to another.

What is your favorite thing to brag about at 3Q? ​

The people. There is something special about the people who work at 3Q. I worked in other agencies in the past, and the elements they lacked were people, culture, and team building. I’m amazed that we are able to maintain team spirit and collaborative environment as we continue to grow.

Who is the unsung hero of your team? ​

All of them​. All of them contribute to the success or our accounts.

What’s the best part of your office?

The parking at the San Francisco office. ​It’s nice to be able to commute with my car every day to the office as I don’t like taking BART.

Care to share your favorite spot to work from home? ​

My balcony​. I like to get it in the sun and see nature from my apartment while working on search marketing.

What does 3Q’s culture mean to you? ​

For me it means several things: responsiveness, accountability, focus, collaboration and support. I think of 3Q as my professional family. It extends beyond search, social, mobile, display. You need to be of a special breed to be able to work and enjoy the 3Q culture.​

What advice do you have for someone who wants to work at 3Q? ​

If you want to work at 3Q, you need to be resilient, be a self starter, have drive to succeed and be intuitive. You need to be able to connect data points, tell a story and be willing to go above and beyond.

Which of 3Q’s core values is most important to you, and why?

Accountability. This is something that we hold true to any team members at any level. At the end of the day, you need to be able to deliver on what you promise and respond for your own work. This build up character and strengthens your EQ, IQ and XQ.

Which 3Q value do you most embody, and how do you embody it? ​ ​

I really enjoy communicating with clients, building rapport and manage relationships.

If you had to switch offices, which office would you pick and why? ​

San Diego. Love the warm weather and the sun. I used to live in San Diego and always considered it my home​.

What is your motivation to come into work every day? ​

The​ people I work with. I love my team, the energy they thrive on & their quality of work.

What has been your favorite perk item/activity? ​

Thursday lunch. Look forward to eat something different every week.

What trips have you gone on/do you plan to go on with your unlimited PTO? ​

Love the unlimited PTO. Last year I took a Euro trip and visited Madrid, Budapest, Berlin and Brussels.

Would you rather fight 100 duck sized horses, or one horse sized duck? ​

I’d fight one horse-size duck. Ducks are passive animals and all it takes is one hit to their achilles heel ​and you’re done. ​

Hot dogs or hamburgers? ​

Hamburgers – you can add more toppings on burger than a hot dog.

What is on your bucket list? ​

Attend a Colombian soccer team game in the next World Cup.

What’s your favorite thing on your desk? ​

My 3Q mobile holder​.

What is your favorite thing to do outside of work? ​

Watch La Liga on BeinSports #halamadrid​

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Get to know more of our 3Qers in our Humans of 3Q series. Interested in joining the ranks? Check out our Careers page.