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Today’s post is by Zac Johnson, 15-year internet marketing pro.
When it comes to creating great landing pages and ad campaigns, we can use as much help as we can get!
Fortunately they are tons of services out there that make our jobs that much easier.
If you aren’t a designer or don’t have the resources or knowledge to create ad campaigns and design fancy sites, you always have the option to hire a freelancer, but many of the services out there have made the process so easy for you that sometimes it’s as simple as a point and click.
Let’s take a look at the some of the great services out there that you can start using to improve your overall ad campaigns and landing pages.
Have you ever wanted to know how many people were on your web site at any given time? Better yet… not only how they got there, but also what they are clicking on and how they navigate through your site? All of this is possible through the web analytics tracking offered through Clicky.
Remember I was talking about services out there that eliminate the need for you to learn how to build websites and write code? Well, Unbounce is one of them. Through their system, you can create great-looking landing pages, and you can set up split-testing pages that are very easy to use and track. Once a member of their service, you can build a page, publish it to your site, then test and optimize for best results.
Everyone wants to be a graphic designer, but it takes a lot of time and skill to learn how to master graphic software (not to mention the high costs it’ll take to purchase software like Photoshop). Now there is an easy way for you to create graphics and ad copy with ease – and no need to pay for the software or even install it! Pixlr is run right through your web browser and allows you to create the same type of quality images as the most advanced graphic design software.
There are plenty of ways to find winning keywords and phrases for you to target with your landing pages, but knowing the competition within these niches can also prove useful. Long Tail Pro provides all of the same features of Google Keyword Tool, and it provides you with an additional keyword competition score that lets you evaluate a keyword or phrase before building a campaign around it. You can view my full review on the software here.
While we covered a wide range of solutions for creating better landing pages and improving your overall ROI, there are also many free solutions that you can consider. A few of these are Tracking202, Google Analytics, and the Google Keyword Tool.
It’s highly recommended that you take the time to look at each of the services mentioned in this article and see if they can improve your current ad campaigns and landing pages. Yes, the search engines will provide you with their own keyword stats and conversion tracking, but it’s always a good idea to have a set of your own stats and split-testing options as well.