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Optimization is critical for ensuring you make the most of the traffic you’re sending to your website. Why spend thousands to hundreds of thousands to millions of dollars on ad spend if the traffic is going to bounce as soon as it arrives? To make the most of your website traffic, you should follow the principles of conversion rate optimization (CRO). CRO is a process that aims to increase the percentage of website visitors who complete a desired action, with the goal of driving them further down the funnel.
Here at 3Q Digital, our CRO process combines the use of research to isolate issues that prevent conversion on your website with the process of iterative testing to overcome those issues. Over years of looking at thousands of websites, our team has noticed a lot of patterns in what promotes vs. prevents conversion. In the video below, Associate Director of Conversion Optimization Lindsay Fowler shares some of this insider knowledge. She walks through a replica of a real website, providing insight on how to think about usability, value proposition placement, user experience, testing, and more (full transcript appears below the video):
If you’re interested in an opportunity assessment from our team, we’d love to help! Contact us today to be considered for a 30-minute live walkthrough of your website from one of our experts on the 3Q CRO team.