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Nothing on Facebook stays the same very long. Every Facebook advertiser knows that the ad platform is constantly changing. There was just recently a wave of new changes that affects several aspects of the ad creation/management process. Read on for the top three updates for September.
Power Editor updates
Each Facebook advertiser has a different preference on whether to create ads on the Ads Manager or in Power Editor. Power Editor can certainly be more efficient, but until recently, you were not able to edit ads on the platform. Advertisers had to create a brand new post each time a change to the copy or image was needed. Luckily, that has changed! Facebook recently announced that advertisers will now be able to create and edit ads directly in Power Editor, making ad creation much more convenient.
More settings moved to the Ad Set level
Targeting, placement, and bid settings will now be housed on the Ad Set level. This is a pretty big change, as previously all these changes could be made on the ad level. This change is in line with Facebook’s push for more campaign sophistication. Advertisers should do a review of ad targeting, placement and bid settings, and possibly restructure their ad sets, so testing can be accurately conducted once this global rollout is complete.
Public video view display
Facebook has continued to make changes to their video products. The latest change will now publically display the number of views a video receives. It will be very interesting to see what type of effect this has on video ad campaigns and organic video posts. I would strongly suggest brands that are using video to pay close attention to their video posts in the coming weeks, and try to monitor what type of impact this change has on video post performance.
These are just a few of the many changes coming to Facebook in September. Take note and adjust your campaigns accordingly. Remember to always keep an eye out for the most recent Facebook changes, because they could make a big impact on your ad performance!