Facebook ads support: here's where to look
Published: May 9, 2013
Author: Lisa Raehsler
For Facebook advertisers, trying to get help with Facebook Ads or contact Customer Service is not an easy task. Usually help with ads is reserved for new business or big business, and most advertisers do not fall into either category.
If you’re frustrated, fear not: we’ve got some resources for you…only they’re not where you’d first look.
For instance, even searching for “facebook ads” on Facebook doesn’t bring you any closer to finding help for advertising. There is no Facebook Ads page; rather, you are referred to the Facebook corporate page. And the Facebook Marketing page that shows up in the same search is about using Facebook for marketing a business overall, not limited to ads.
So where to look?
Before diving in to my favorites, I’ll cover a couple of in-a-pinch options that don’t take much digging (but have definite limitations).
For beginners, the best bet is the Help Center – but for more advanced marketers, the depth of the content and lack of strategic tips makes the online help center very rudimentary.
If your problem is not too complicated or urgent, try to email the support team. You’ll be asked to select and explain your issue. Replies usually arrive one to two days later.
Now for the good stuff…
There are many training and information pages on Facebook about and somewhat relating to ads. It take time to wade through it to find what is applicable to you, but try out some of these resources.
1. The Facebook for Business ads page is slightly more helpful for advertisers as it approaches advertising in steps with information on ad testing. At the bottom of the page are very helpful pdf guides in the “additional resources” section; these include best practices for guides on ads and the ads manager tool.
2. Facebook Marketing Classroom is an education resource (although not all of the content is about the ads).
3. If your budget is at least $1500 a month and you are new to Facebook, you can try the Start to Success program, for new Facebook advertisers only. This program should give you support from a rep for a little while – hopefully a little bit of a head start for do-it-yourselfers.
4. Finally, for the large agency types, there’s Facebook Studio, which offers “private access” to Studio Edge to select agencies with big budgets and opinions about Facebook.
Of course, you can always get great tips and inside information on how to get better results and the latest industry news on fbppc.com!