facebookIcon tracking


Why some Facebook ad pros should be worried

Published: March 11, 2015

Author: Dennis Yu

Screenshot 2015-03-04 08.25.59
You probably have seen Facebook Go or related programs where Facebook will set up ad campaigns directly for clients. They’ll consult on strategy, explain how certain features work, build ads with you, and suggest optimizations.
But wait…
If Facebook is building the ads, then what about you as an agency, consultant, or in-house marketer? Certainly there’s no better credibility in having Facebook folks themselves build Facebook ads, right?
Plus their services are free, so how do you “compete” against them?
If you’re McDonald’s, then you might be worried about Subway or Chipotle taking business away from you. But if you’re Morton’s (or your favorite steakhouse), you’re not worried about McDonald’s.
If you’re a high-end software company (as we like to think we are), then you’re not worried about the cheap offshore labor at $10/hour. Not saying that all offshore labor is cheap or that Facebook’s own staff is low quality.
Rather, you’re not going head-to-head against Facebook.
You have unique vertical expertise and relationships that account reps can’t and won’t be providing any time soon.
In other words, if you’ve branded yourself as a Facebook ads expert, expect Facebook to beat you at their own game. If you’re a single-channel marketer, expect to be disrupted by Facebook, HootSuite, Google, and all manner of tool providers who train folks on their tools.

a7W_3WhERelationships matter! Niche vertical knowledge matters! Together that’s a powerful combo securing your future.” -Mike Gingerich

Facebook has their own free training program and guides.
And you’re not going to want to try to beat them in creating documentation on their own tools.
Do you have vertical knowledge among car dealerships, chiropractors, B2B software companies, restaurants, or another category? Figure out how to tie this into Facebook’s ad platform via a process that you can follow.
Then you’ll see Facebook’s ad reps as your friend, instead of a competitor.
When you create value for your clients, you can charge them based on the results, whether the content or techniques came from Facebook or yourself.

25 E Washington Street
Suite 420

Chicago, IL 60602

(650) 539-4124

Want to become a client?

Contact Us decorative arrow

Want to join the team?

View Our Openings decorative arrow

Find us on social media.

Press inquiries.

Email Us decorative arrow

Expert insights for your inbox. Subscribe to our content.

Accept No Limits.