Effective lead gen with Facebook Ads is like high-end PR
Published: April 23, 2014
Author: Alex Houg
Yesterday, I was preparing for #ICON14, a small business conference I’m speaking at in Phoenix next week.
Now a good PR person, armed with some sound bytes, would start dialing up the media outlets to get press exposure.
You might go ahead and share it with clients, too. In this case, the Golden State Warriors:
We even know that targeting folks who work at Infusionsoft and Marketo drives stronger partnership.
And this, in turn, drives further press opportunities, since the conference organizers will help us promote the content.
We’re not big enough to have our own PR team.
So we use Facebook ads as minions.
The best approach is to share your coverage of the media with those specific media channels.
Works like a charm.
We’ve been doing this consistently for about 6 years now.
This pre-supposes that you create and share content that is so amazing, people can’t help but notice.
Do you have any PR-like tactics you use on Facebook?