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Although no two days are ever the same in this role, the following is just a sample of what my typical day as an AA in San Francisco looked like.
Full disclosure: Snacking and dog-petting has always been, and still is, a daily event.
Arrive in the office, drop my bag off at my desk, and head straight for the coffee machine. While at the coffee [robot] machine, I’ll chat with co-workers about their weekend plans, whose sport team embarrassed them the most, who they think the next Bachelor will be, which Netflix show to binge-watch next, how perpetually cold San Francisco is, etc.
Once I get back to my desk, I’ll check my emails, calendar, and Slack messages to start planning out my day. My account managers and I will take this time to walk through various tasks such as budget tracking, campaign reporting, ad performance analysis, negative keyword scrubs, and ad copy development. As you become more comfortable and confident in your abilities, you’ll be exposed to new opportunities and be able to take on more responsibilities.
My mandatory mid-morning, pre-training snack grab from our snack shelves and fridge. My snack of choice tends to vary from avocado toast to yogurt to granola to Cheez-its, peanut butter-filled pretzels, fruit and hummus, and more.
AA Training I – 3Q’s training team has developed a robust 2-week onboarding training curriculum that provides even the most entry-level folks (aka me!) a clear understanding and introduction to all things SEM-related. The training team is extremely knowledgable and patient, which creates a good, collaborative learning environment and overall positive onboarding experience.
Lunch. A time to get away from my computer for a bit and grab a bite to eat with some co-workers. (Even better – on Thursdays, we have lunch catered in the office, and folks from different teams all congregate at the kitchen tables to hang out and have lunch together.)
AA Training II – Some of the training topics include: Intro to AdWords + AWE, Intro to Bing UI + Editor Tool, Excel Pivots + Advanced Formulas, Concepts of Bidding, Overview of the Alpha Beta Process, and Dimensions Reporting
Mid-afternoon snack time and quality time with some of the office morale associates (aka DOGS!).
I’ll touch base with my team again to review tasks from the morning, work independently on an assignment, or discuss the previous training topic and how to best apply those skills, techniques, and strategies to our specific clients. The trainings provide a solid foundation for how to understand and approach a concept or task, but recalling and implementing those learnings in a real-life scenario is the best way to test your understanding and identify technical or tactical topics to improve on.
As the workday wraps up, people typically head home, meet up with friends for dinner, or go to the gym. Since everyone’s schedule varies from team to team, the office perks committee plans fun, team-bonding type events to get people interacting, meeting people outside of your immediate team, and having fun. Some events have included an escape room, go-kart racing, trip to the SF Zoo, ping pong bar, and the super popular Phenomenal Friday, a themed happy hour at the office that encourages people to listen to music, play drinking games, and/or casually hang out!
Starting a new job – especially at an entry-level position – can be daunting and overwhelming. In this role, a few key pieces of advice I would pass along to those working their way to the Account Coordinator position (Ed’s note: Emi was promoted to AC earlier in 2017) are:
- Don’t be afraid to ask questions – you’re going to learn a lot of vital information in the first few weeks, so make sure you’re engaged and asking questions when you’re unclear about something.
- Use your resources – this includes setting up additional 1-on-1 meetings with the training team, reaching out to co-workers for help, and when in doubt, Googling it!
- Be a sponge – use every minute as a learning opportunity to develop, grow, and widen your knowledge.
- Take control and show initiative – the sooner you show interest in taking on responsibilities, the more opportunities you’ll have to put your training into practice.