In February, 3Q Display Account Manager Michaela Ferowich shared a blog detailing the difference between a Demand Side Platform and a Direct Partner.

At 3Q Digital, our blogs, case studies, whitepapers, podcasts, and other resources provide best practices and guidance to digital marketers across the globe. We base these resources off of tactics we develop in the field, questions we receive regularly from clients, and trending topics in the digital marketing space. Due to popularity of our DSP vs. Direct Partner blog, Michaela and several other members from our Display team have expanded on the topic, bringing you 3Q’s latest whitepaper, “Demand Side Platforms vs. Direct Partners: A Quick Guide”.


This guide details out the important information you need to ensure your display ad placements are successful, including a solid understanding of how working with a DSP or Direct Partner can support or detract from key goals, and which vendors are best suited for specific campaigns. After reading this guide, you’ll be able to:

  • Understand the differences between DSPs and Direct Partners
  • Compare and contrast today’s top DSP vendors
  • Compare and contrast today’s top Direct Partners

We hope this resource will help guide your journey to making your campaigns effective. If you have questions or would like to talk to the 3Q Display team about your upcoming campaigns, we’d love to work with you!

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Kelly Whelan
Kelly joined the 3Q team in October of 2016. Originally from Mountain View, California, she graduated with a Marketing Management degree from Cal Poly San Luis Obispo. Since then, she has had the honor of supporting the marketing efforts of several great Silicon Valley-based companies, including AppDynamics, Granicus, UXPin, and 3Q Digital. She now resides in Austin, where she enjoys warm summers, great music, and breakfast tacos.