Connected TV Retargeting & Digital Advertising
Jan 21 2021
How to Incorporate Your CTV Buy into a Full-Funnel Campaign Advertisers made big new investments...
5 Things You Should Know about CTV Advertising
Sep 29 2020
In Accept No Limits: B2C Marketing in 2020, a 3Q report based on a 500-CMO...
Google Display Ads in 2020: Protecting Performance
Jul 27 2020
As 2020 grinds deeper into the third quarter, advertisers must continue to assess ways to...
Pivot and Win with TrueView for Action: A Case Study
Jul 22 2020
YouTube is not a one-size-fits-all channel, and YouTube’s TrueView for Action is not a one-size-fits-all...
Streaming Wars to eSports: What Social Distancing Means for Video Advertising
Mar 19 2020
As has been expressed by just about everyone, we’re living in unprecedented times. As such,...
Growth Sciences Report: Bumper Machine, 9 Months Later
Mar 03 2020
Nine months ago, Google announced Bumper Machine at GML. Today, in honor of GML being...
3Q Growth Sciences Report: Video Ad Sequencing on YouTube
Feb 03 2020
Hello, digital marketing world. How’s your 2020 going? At 3Q, we’re always pushing the boundaries...
What Farmers Insurance (and Rickie Fowler) Can Teach You about Growing YouTube Performance
Jan 16 2020
Whenever I meet with clients to talk about their approach to online video advertising, I...
B2B Content Has a Visibility Problem – Here’s How to Fix It
Aug 07 2019
As a B2B marketer, you depend on content marketing to drive awareness about your brand,...
Surviving and Thriving at VidCon: Advice for Industry First-Timers
Jul 29 2019
It’s been about two weeks since VidCon in Anaheim. I’ve finally recovered from the absolute...
3Q and Storygize: Taking A Calculated Approach To Native Advertising Success
Jul 18 2019
The way brands leverage native advertising to reach users has evolved – and improved –...