Category: Paid Social
What TikTok’s New Multi-Session Measurement Capability Means for Advertisers
Jul 20 2021
As one of the newest players in the social media field, TikTok ramped up its...
2020 Holiday Spend Report: December eCommerce
Jan 14 2021
Search surges, social stabilizes in tail end of 2020 holiday season Sr. Search Strategist Shawn...
Growth Sciences: Tests We Can’t Wait to Run in 2021
Dec 16 2020
Sr. SEM Strategist Shawn Grenald contributed to this post. 3Q’s Growth Sciences team is constantly...
2020 Holiday Spend Report: November eCommerce
Dec 10 2020
With COVID Surging, Digital Spend and Engagement Are Up Sr. Social Strategist Jessica Guedes contributed...
2020 Holiday Spend Report: October eCommerce
Nov 12 2020
2020 Holiday Spend Report: October eCommerce Ad Engagement Increased in the Early Season Sr. SEM...
Facebook Shops Debuts Custom Shopping Audiences
Aug 20 2020
Earlier this summer, Facebook announced its newest product feature: Facebook Shops. If you need a...
Growth Insights: How to Tackle Creative on Pinterest, LinkedIn, and YouTube
Jun 25 2020
In our final post of our Growth Insights series on platform-specific creative (we’ve already covered...
Growth Insights: How to Tackle Facebook Creative
Jun 24 2020
In my previous posts, I talked about why it’s important to tailor your creative for...
Growth Insights: How to Tackle Instagram Creative
Jun 23 2020
In my previous post, I talked about why it’s important to tailor your creative for...
Is Quora Advertising Right for Your Brand?
Jun 17 2020
Users go on Quora to learn more about topics that interest them or to find...
Growth Sciences: Bidding Farewell to Facebook’s Target Cost Option
Jun 15 2020
Heads up, digital marketers: Facebook recently announced that they’re planning to remove target cost bidding...