Category: Paid Search
Takeaways from Google Marketing Live 2021
Jun 02 2021
Last week, Google held its annual Marketing Live event, which gathers key players from across...
How Marketers Can Win in the Post-Cookie World
Mar 31 2021
Google’s decision to move away from the use of third-party cookies within its technology and...
Growth Sciences: Tests We Can’t Wait to Run in 2021
Dec 16 2020
Sr. SEM Strategist Shawn Grenald contributed to this post. 3Q’s Growth Sciences team is constantly...
2020 Holiday Spend Report: November eCommerce
Dec 10 2020
With COVID Surging, Digital Spend and Engagement Are Up Sr. Social Strategist Jessica Guedes contributed...
2020 Holiday Spend Report: October eCommerce
Nov 12 2020
2020 Holiday Spend Report: October eCommerce Ad Engagement Increased in the Early Season Sr. SEM...
Tips for Maintaining Brand Loyalty During Uncertain Times
Sep 23 2020
A Kinsey survey found that since the pandemic started, over 77% of Americans have tried...
Make Smarter Marketing Decisions This Holiday Season
Sep 21 2020
Most digital marketers have a measurement problem. Why? They’re over-reliant on last-click attribution, which means...
Be Nimble, Be Quick: Keep Your Ad Campaigns Agile During the 2020 Holidays
Sep 18 2020
All of us have been called on to adapt to the rapid pace of change...
Three Ways to Get Customer Attention This Online Shopping Season
Sep 17 2020
TechCrunch tells us that eCommerce is expected to leap to $108 billion this year, an...
3Q’s Disruptor Forum: Takeaways for eCommerce Holiday Planning During COVID-19
Sep 15 2020
Anyone in the eCommerce industry knows that the 2020 holiday season is bound to be...
Google Introduces Major Targeting Restriction Roll-Out for Real Estate, Employment, Lending Industries
Aug 13 2020
Starting in mid-October, Google is rolling out significant targeting restrictions for the real estate and...