RSAs Are The New Default Ad Type in Google Ads, It’s About Time!
Feb 18 2021
Google announced today that Responsive Search Ads (RSAs) will become the new default ad type...
Google is Retiring Broad Match Modified (BMM), What Happens Next?
Feb 04 2021
Google announced today that they will be retiring the Broad Match Modified (BMM) match type....
5 Tips on a Strategic Approach to Responsive Search Ad Copy Development
Jun 24 2019
Responsive search ads (RSAs) allow you to input 15 different headlines and 4 different descriptions...
Insights into Custom Intent Targeting, One Year In
Oct 23 2018
Launched in late 2017, Custom Intent audience targeting was Google’s latest effort to allow advertisers...
AdWords Experiments: How to Avoid the Under-Reporting Risk
Sep 21 2017
Most AdWords professionals know the value of campaign drafts and experiments: low-risk testing of things...
Does tCPA work? Yes and no
Sep 20 2017
We recently ran tCPA (target CPA) bidding, a new “AdWords Smart Bidding” option, for a...
Tap into the Magic of Custom Combination Remarketing Lists
Sep 18 2017
Keeping remarketing lists exclusive within the same campaign/ad group is no easy task. Without a...
Use Ad Customizers to Improve Non-Brand Conversion Rate Based on a User’s Location
Sep 01 2017
Ad customizers can be used to tailor your ad in many ways: by device, time...
Changes Are Coming: Google’s Push to UAC and What It Means For You
Aug 23 2017
Last Monday Google announced that they will be moving all AdWords app install campaigns to...
What app advertisers need to know about Google’s bold push to UAC
Aug 14 2017
VP of Client Services Bob Sturges and Assoc. Director of Mobile Natalie Aller contributed to...
Use Similar Audiences for Search to Tap the Upper Funnel
Jun 01 2017
Similar Audiences has been available for a while in Google, but it’s had some struggles...