Growth Marketing Strategy & Trends to Watch in 2021
Jan 28 2021
Challenges & Opportunities for CMOs The Challenge — and Opportunity — with Forecasting This forecasting...
2020 Holiday Spend Report: December eCommerce
Jan 14 2021
Search surges, social stabilizes in tail end of 2020 holiday season Sr. Search Strategist Shawn...
2020 Holiday Spend Report: November eCommerce
Dec 10 2020
With COVID Surging, Digital Spend and Engagement Are Up Sr. Social Strategist Jessica Guedes contributed...
Disrupt Growth by Turning Limits into Opportunities in Q4
Oct 15 2020
Do you have any idea what’s going to happen with the election, the stock market,...
Tips for Maintaining Brand Loyalty During Uncertain Times
Sep 23 2020
A Kinsey survey found that since the pandemic started, over 77% of Americans have tried...
How to Meet the Moment of the 2020 Holiday Season with Your Creative
Sep 22 2020
Who could’ve expected that 2020, the year of “clear vision,” would include so many monumental...
Be Nimble, Be Quick: Keep Your Ad Campaigns Agile During the 2020 Holidays
Sep 18 2020
All of us have been called on to adapt to the rapid pace of change...
How to Prepare for an Uncommon Holiday Shopping Season
Sep 16 2020
Between COVID-19, a chaotic election cycle, production and supply chain interruptions, and a world that’s...
3Q’s Disruptor Forum: Takeaways for eCommerce Holiday Planning During COVID-19
Sep 15 2020
Anyone in the eCommerce industry knows that the 2020 holiday season is bound to be...
The Diversity Gap: Consumer Demand Outweighs CMO Appetite in the B2C Industry
Sep 10 2020
Asked to list their top business concerns in our recent survey of 500 B2C CMOs,...
B2C Marketing in 2020: Room at the Top of the Funnel
Sep 09 2020
B2C CMOs are all about performance. In 2020, with budgets tight and the economy in...