The Impact of Cross-Device Conversion Tracking
Jan 19 2021
The Impact of Cross-Device Conversion Tracking Digital media affords advertisers the ability to track users...
Why Identity Graphs Are Key to the Future of DMPs and DSPs
Dec 02 2020
In my last post, I talked about the role of measurement and major media platforms...
A Cookieless Future and How to Adapt
Dec 01 2020
What Happens to Tracking and Measurement in a World Without Cookies? Over the last couple...
Make Smarter Marketing Decisions This Holiday Season
Sep 21 2020
Most digital marketers have a measurement problem. Why? They’re over-reliant on last-click attribution, which means...
The Future of Data in a Privacy-First World: The Highlights
Aug 28 2020
This week, 3Qers Julie Honor, General Counsel, and Feliks Malts, VP of Decision Sciences, sat...
CCPA and GDPR: The Future of Personal Data Security
Jul 13 2020
Personal data security has received much scrutiny in the last few years from a number...
Apple’s IDFA Update: User Privacy Reigns…Now What?
Jun 30 2020
WWDC 2020 (Apple’s annual developer conference) was held in mid-June. Apple released lots of fun...
CCPA Compliance: What Do You Do When a User Opts Out?
Jun 29 2020
Come July 1st, any businesses operating in California will be required to adhere to the...
Growth Insights: Grow User Trust with Consent Management
Feb 24 2020
As we outlined in a whitepaper on building user trust in the age of privacy and...
Growth Insights: Access and Implement Downstream Data to Grow Real Digital Performance
Feb 19 2020
The majority of marketers optimize towards a simple conversion event and miss out on the...
Growth Insights: How Worried Should You Be about Chrome 80 and Cookies?
Jan 28 2020
On January 14, Chrome announced a pair of dramatic (or at least dramatic-sounding) changes to...