Brett Brewer - MySpace Founder and AdKnowledge CEO - a Content Luminary

Brett Brewer – MySpace Founder and AdKnowledge CEO – a Content Luminary

By David Rodnitzky on 10/10/2009 in "Analytics Blogs"

What do you do after you launch a site like MySpace – one of the most popular sites in the known universe? If it was me, I’d probably buy a fishing resort in Alaska and focus on my casting. Brett Brewer, however, decided to go right back to work, becoming CEO of AdKnowledge. I’ve loved AdKnowledge for years – in fact, when I worked at Adteractive, I told my PPC team to never talk abotu AdKnowledge outside the company, because the quality and quantity were just too good to let slip out!

AdKnowledge works by dynamically serving PPC ads within targeted emails. The advertiser paying the most at the time an email is opened gets their ad showing up. It’s really a revolutionary concept, and the Company’s exponential growth is evidence that advertisers are joining the bandwagon.

Brett is speaking on The State of Contextual Advertising at CRS NYC on Nov 5 – sign up now and hear his perspective on contextual marketing first hand!

About the author

David Rodnitzky

David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.

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2 Responses to Brett Brewer – MySpace Founder and AdKnowledge CEO – a Content Luminary

Anonymous says:

October 12, 2009 at 6:53 pm

Brett Brewer didn't start Adknowledge. He joined the company after it had been around a few years. It was started by Scott Lynn.

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David Rodnitzky says:

October 12, 2009 at 6:59 pm

Thanks for the correction, I fixed the post.

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