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May is here! That means it’s time to reflect on what we learned on the marketing front lines in April. Check out our favorite posts of the month:

Account Lead Sean McEntee tipped us off to a fantastic and simple mobile ad copy trick that boosts CTR.

Sr. VP of SEO Yung Trang took some pointers from Game of Thrones to disseminate to all SEO professionals.

Account Lead Andrew Mera outlined 6 tips for performing a successful keyword evaluation.

s360‘s Frederik Hyldig helped answer the question: should you bid on your own brand name in AdWords?

Account Coordinator Ryan Larkin helped dispel some of the confusion about YouTube metrics.