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May is upon us! So what did we learn in April? Our best posts of the month are below…

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According to guest poster Anna File of Blueye, if you’re marketing on Instagram, you’re probably doing it wrong. Her unique insights help explain what you’re doing wrong, and how to fix it.

3Q Digital’s Molly McCarty let us in on how to use Multi-Product Ads on Facebook to market a single product effectively.

3Q teammate Clark Sioson helped bring Relevance Score to the masses with his helpful guide to what it all means.

Another 3Qer, Rebecca Soderholm, gave us some tips for making our ad copy pop (and it all should pop).

Magnifyre’s Franco Puetz helped dispel some of the uncertainty around our Facebook ad budgets.