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Best Blog Posts of May 2014

Published: May 29, 2014

Author: Molly Shotwell


Jason-Bruggemann_avatar_1392139313-96x96We had a slew of good blog posts this month…so, in the name of easy-to-digest content, here are our five favorites. Enjoy!

THE NEW GOOGLE SHOPPING: GREAT FOR MANAGING, POOR FOR PERFORMING

Unfortunately, Google Shopping hasn’t been a boon for performance. What’s good about a management tool that doesn’t bring the performance to match?

Caitlin-Halpert_avatar_1400853540-96x96USE EXCEL POWER MAPS TO VISUALIZE PERFORMANCE BY LOCATION

Excel Power Maps is a fantastic tool to show clients (even the technologically illiterate ones!) geographic performance!

Bailey-Lau_avatar_1378399044-96x96HOUSEHOLD INCOME TARGETING: THE EARLY RESULTS ARE IN!

Google announced Household Income Targeting a few weeks ago, but how has it been performing? Here are our initial results!

Jaime-Sikora_avatar_1378399207-96x96THE GEO-SPECIFIC ADS PROBLEM: HOW TO BEAT GOOGLE’S NEW POLICY With Geo-Specific ads, it’s possible to accidentally trigger the incorrect locale. Jaime outlines how to get around that sticky problem.
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WHAT’S THE BEST WAY TO MANAGE SEARCH PARTNERS?
Well, ok. There isn’t really a proper way to manage search partners, but that’s the point! There are, however, a few options available to help nudge search partners more in the direction you want them.

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