Jay Stampfl broke the news of Google’s removal of the close variants option. Now everyone’s campaigns are automatically required to bid on close variants.

 

 

Susan Waldes helps you break the ice with a potential job candidate. If you’re looking for a job in SEM, be ready to field these questions!

 

 

Facebook has been largely quiet on its integration with Instagram, but that doesn’t mean they don’t have something cooking! Dave Yoo explores the possibilities in his post, but rest assured: big things are coming.

 

Using AdWords to promote mobile apps can be a bit tricky. Eric Smith breaks the process down in his post.

 

 

Twitter is quickly becoming an advertising force, and experts agree that it’s only going to keep getting bigger.