Automating AND optimizing? Can you do that?

Yup, you can…but not without some good know-how. CEO David Rodnitzky joins Joseph Kerschbaum, VP of Clix Marketing, for a Feb. 21 Search Marketing Now webcast, “The Inside Scoop of Automating and Optimizing Your PPC Campaigns.”

The highlights of the webcast will include:

— tactical and global automation

— automated bid and landing-page optimization

— how to move from manual campaigns to an automated environment to optimize your campaigns

— how to/when to set up bid rules

Learn this stuff, and you’ll become a better account manager and increase your account capacity…basically, you’ll get back some precious hours of your workday. And who among us couldn’t use that?