Author: Zach Greenberger
How to Use Audience Insights for Ad Targeting
Jun 23 2014
Now that Facebook has released their Audience Insights report for all advertisers, it’s a good...
Facebook Targeting: How to Exclude for Better Performance
May 30 2014
Great performance with Facebook marketing is all about targeting. If you’re not speaking to the...
Use Post-Click Data to Determine Facebook Ads’ True ROI
Apr 30 2014
At adMixt, our top priority is insuring clients’ campaigns meet their goals. That means we...
Performance Test: Facebook's New Lookalike Audiences
Mar 31 2014
At adMixt, we’re always eager to test out new Facebook products designed to improve our...
How-To: Use Facebook Pixels on Dynamic Sites
Mar 03 2014
Tracking offsite conversions is an important part of any marketing campaign that’s measuring performance or...
What Do Facebook's Earnings Mean for Marketers?
Feb 03 2014
Facebook’s earnings for Q4 2013 blew away analysts’ expectations and skyrocketed the company stock more...
The 6 Amazing Marketing Features Facebook Gave Us in 2013
Jan 06 2014
With the New Year come and gone, we look back on 2013 as a momentous...
How to win Cyber Monday on Facebook – for any type of campaign
Dec 10 2013
With Cyber Monday a few days behind us, we can look back at the start...
Locations and Offline Purchasers: Target the People who Matter to You
Nov 12 2013
At the end of October, Facebook hosted its North American Preferred Marketing Developers at their...
Performance Recap: Facebook's New Link Posts Ad Format Works
Oct 21 2013
(The following is an anecdotal lesson on why it’s important to quickly adopt new Facebook...
Breaking: Facebook Announces Native Retargeting with Custom Audiences
Oct 15 2013
Facebook announced today that it is extending the Custom Audience product to allow for direct...