Author: Tom Leonard
5 Things You Should Know about CTV Advertising
Sep 29 2020
In Accept No Limits: B2C Marketing in 2020, a 3Q report based on a 500-CMO...
Pivot and Win with TrueView for Action: A Case Study
Jul 22 2020
YouTube is not a one-size-fits-all channel, and YouTube’s TrueView for Action is not a one-size-fits-all...
Streaming Wars to eSports: What Social Distancing Means for Video Advertising
Mar 19 2020
As has been expressed by just about everyone, we’re living in unprecedented times. As such,...
Growth Sciences Report: Bumper Machine, 9 Months Later
Mar 03 2020
Nine months ago, Google announced Bumper Machine at GML. Today, in honor of GML being...
3Q Growth Sciences Report: Video Ad Sequencing on YouTube
Feb 03 2020
Hello, digital marketing world. How’s your 2020 going? At 3Q, we’re always pushing the boundaries...
What Farmers Insurance (and Rickie Fowler) Can Teach You about Growing YouTube Performance
Jan 16 2020
Whenever I meet with clients to talk about their approach to online video advertising, I...
Surviving and Thriving at VidCon: Advice for Industry First-Timers
Jul 29 2019
It’s been about two weeks since VidCon in Anaheim. I’ve finally recovered from the absolute...
Google Marketing Live: Goodbye Custom Intent Audiences
May 21 2019
Okay not really, that may have been clickbait, but the name is changing (again). First...
Google Marketing Live: Bumper Machine and Why It Matters
May 20 2019
Following up on our first recap of the announcements at Google Marketing Live, today we’re...
BLS 2.0 Case Study: Performance Branding
Mar 19 2019
We’ve discussed Brand Lift 2.0 before when we compared it to the original Brand Lift...
YouTube’s Brand Lift Study 2.0: A Step Forward for Performance Branding
Mar 18 2019
YouTube is ever-evolving into a more effective channel for direct response advertising. With features like...