Author: Todd Herrold
New Study Demonstrates Facebook Advertising Improves Paid Search Performance
Dec 09 2013
As social marketers, we can become so focused on maximizing the performance of our Facebook...
The Holidays Are Coming: Best Practices for Product Advertising on Facebook
Oct 02 2013
It’s that time of year again. The holiday retail season will soon be in full...
What You Need to Know About Facebook Ad Simplification
Sep 06 2013
Earlier this year, Facebook announced an initiative to simplify the number and complexity of its...
Multi-Touch Attribution Shows True Value of Facebook Ads
Aug 06 2013
The great retailer John Wanamaker is famous for having pioneered modern advertising and is frequently...
The Keys to Success in Social Marketing, Defined
May 31 2013
At Kenshoo Social, we wanted to better understand the trials and tribulations of major advertisers...
Comprehensive Guide: Getting Started with Facebook’s Mobile App Install Ads
Apr 29 2013
Global smartphone shipments will outpace feature phone shipments for the first time in 2013, according...
How to Drive ROI with Facebook’s Custom and Lookalike Audiences
Mar 28 2013
Social network advertising spend is projected to grow to 32 percent in 2013 to over...
Revisiting an Integrated Approach to Social Media Marketing on Facebook
Feb 28 2013
There’s been a great deal of discussion lately about the interplay between paid, owned, and...
Mexico and Turkey win big in Facebook advertising “Global Games”
Dec 17 2012
Earlier this year, in the spirit of the 2012 Olympic Games in London, we (Kenshoo...
No time like the holidays to tap into FBX
Nov 29 2012
Black Friday and Cyber Monday have just passed, and many of us...
Take an Integrated Approach to Social Media Marketing
Nov 01 2012
Facebook and other social networks are re-shaping the web around human connections,...