Author: Sean Nowlin
What will a Facebook mobile ad network mean for the industry?
May 08 2014
During my career in display advertising, I have been exposed to all portions of the...
On Privacy and Advertising
Feb 20 2014
Years of working in the online advertising industry can help mold (or strengthen) certain viewpoints....
Yahoo merges premium inventory and programmatic buying – and we all win
Dec 20 2013
Well, that didn’t take long. Back in September, I wrote that Yahoo! was taking steps...
Yahoo!’s Big Step Toward a Premium Programmatic Future
Sep 26 2013
My first experience with Real-Time Bidding (RTB) came about 4 years ago. I was at...
Is display advertising the career for you?
Jun 11 2013
One of the more surprising things I have learned so far in my display career...
3 Questions To Ask a Premium Publisher
May 17 2013
Congratulations! You’ve managed to master search marketing and display retargeting. But now you have a...
Lesson learned abroad: check basic display targeting options
Apr 10 2013
From time to time, it’s important to take a step back. Display campaigns can become...
Be More Benefit and Less Feature
Dec 06 2012
Let’s state the obvious and get it out of the way. Over the past 5...
Display In-House to Agency – A Tale of Transition
Nov 09 2012
Before coming to PPC Associates, I had spent the previous few years in-house. It was...
The Ups and Downs of Display Campaign Activity
Sep 27 2012
Patience is the best remedy for every trouble. – Plautus Being that I work remotely...
Tips for Integrating Facebook Exchange into a Digital Mix
Sep 14 2012
The veil has been lifted, and the newest display gold rush is officially out of...