Author: Sean Marshall
Zen and the Art of Account Management
Nov 19 2014
You’re under siege. Barely 10 minutes into the workday, and four clients have emailed or...
SEM Seen Through a World Cup Lens: Who Would the PPC Champion Be?
Jul 11 2014
As the World Cup has been winding down, I’ve been trying to figure out how...
PPC Tip: Don't Be A Robot
Jun 04 2014
I have a love/hate relationship with process, but ultimately I recognize that sound process is...
Why You Want Demanding Clients
Apr 09 2014
There’s a prevailing notion that smaller clients are more challenging and more demanding. Whether it’s...
Three Outcomes of New Search Programs
Mar 12 2014
I’ve been spending a lot of time working on brand-new search programs. Like any form...
7 Habits of Great New SEMs
Oct 10 2013
I’ve been working on a new project for the last three months. Though I’ll share...
Anonymous Placement Makes Display Look More Like Search Partners
Sep 25 2013
Search is competitive and ever-changing. That’s part of the allure. There’s an edge to be...
Why Is Opting Out of Tablet App Placement Ads Such a Labyrinth?
Aug 28 2013
I took some time away from search at the start of the summer, conveniently missing...
Should your startup try SEM? Here’s how to answer
Jul 30 2013
Search isn’t automatic. It isn’t the silver bullet to your marketing plan. Search isn’t as...
SMB clients: the conundrum solved
Jul 17 2013
“The SMB often doesn’t have the time, knowledge, or budget to understand search engine marketing.”...
Full service digital marketing – one man's definition
May 15 2013
What, exactly, is a full-service digital marketing agency (besides a mouthful)? Digital marketing includes a...