Author: Heather Scott
How-to: create your own negative audiences in Bing
Dec 28 2016
Earlier this year, we discussed how to save money with negative audiences (in Google). Bing...
11 Organization Tips to Keep SEMs Sane
Sep 14 2016
Working on multiple SEM accounts can at times be overwhelming, as if one was stuck...
SEM Account Audits: A Can’t-Miss Checklist
May 24 2016
When taking on a preexisting account, you will first want to conduct an account audit....
Location extensions: a troubleshooting guide
Apr 05 2016
For those of us with brick-and-mortar businesses, management of location extensions became much easier when...
Save Money with Negative Audiences
Feb 09 2016
Likely you are leveraging Audience targeting for RLSA or Display Retargeting, and you may even...
Bing’s Universal Event Tracking: the story behind inflated conversions
Jun 18 2015
A lot of my colleagues and I have seen suspiciously inflated numbers for conversions, conversion...
When to Opt Out of Google Dynamic Sitelinks
Mar 18 2015
In case you missed the memo, Google launched dynamic sitelinks in July. Here’s how they appear...
Qualify and Report on Call Leads (without listening to each call)
May 28 2014
Ah, call lead qualification…that’s a digital marketer’s quandary. Call-tracking software solutions –even those that integrate...
QA your pixels before you optimize! Here's how
Aug 21 2013
SEM is all about analyzing performance metrics. To optimize our campaigns, we need to be...