Author: Dennis Yu
The Difference Between Being Busy And Being Productive: Interview with Akhil Suchak of Bauer Media
Dec 08 2015
We recently caught up with Akhil Suchak, head of social media at media giant Bauer Media,...
The gaping hole in your competitive analytics
Aug 25 2015
Avinash Kaushik wrote a killer piece that he calls the “ultimate guide for learning how to do...
This is an ad, but not really
Jun 15 2015
Imagine if in the first 3 seconds of a YouTube ad we run, we say...
Facebook wants to make Dennis Yu more successful
Jun 02 2015
Do you notice Facebook sending you more and more tidbits like this? They realize that...
Facebook advertising is not a stand-alone skill
Apr 22 2015
I recently spent the afternoon with Dr. Karen Freberg, professor of social media at the...
What do you really "like" on Facebook?
Apr 06 2015
Look closely at the boosted post results here. 170 people liked the post. 78 clicked...
71 video views but 1428 likes?
Mar 25 2015
Impressions, ad spend, and interactions come in at different intervals. That’s why you can have...
Saved target audiences save you time
Mar 18 2015
You used to need Power Editor to create and use a saved target audience. But now you...
Why some Facebook ad pros should be worried
Mar 11 2015
You probably have seen Facebook Go or related programs where Facebook will set up ad...
If You're Doing Only Facebook Retargeting, Prepare to Get Left in the Dust
Mar 02 2015
You’ve probably heard me say that smart social advertising is starting to look like paid...
You're about to lose the majority of your Partner Category targeting!
Jan 21 2015
Better create your ads now or lose access to the majority of PC targets, unless...