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Author: Bill Cleere
Home / Blog / Author: Bill Cleere
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Why start-ups (and others) need to segment retargeting
Nov 04 2016
Just about every website marketer has tried retargeting, or currently retargets customers who bounce from...
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Why Email Marketing’s Only Limit Is Your Imagination
Sep 22 2016
Remember way back when email marketing was pronounced dead? I first remember hearing this in...
Facebook Custom Audience Segments Are Your Friends
Aug 11 2016
More and more marketers are dedicating increasing amounts of their ad budgets into Facebook retargeting...
Retargeting – A Campaign Settings Checklist
Dec 16 2015
One common and understandable confusion point on retargeting is that it’s in the PPC family....
Affiliate Advertising on Facebook: A thing of the past?
Nov 14 2014
Take a look at the right-hand-side ad column on Facebook these days, and you’re likely...
Facebook Local Awareness Ads – All About Location
Oct 08 2014
Facebook has recently announced the coming addition of Local Awareness Ads. This new ad unit,...
A (Good) Picture is Worth 1000 Clicks
Sep 22 2014
With the recent style change that gives consistency to the look of app and desktop...
How to dial up spend and scale on a Mobile burst campaign
Aug 18 2014
It’s no secret that Facebook is a breeding ground for inexpensive – and, in many...
Early Impressions of the Facebook Audience Network
Jul 23 2014
Facebook announced the new “Facebook Audience Network” a few months back, stretching out its wide-reaching...
How to Mine for Quality, Profitable Users on Facebook
Jun 25 2014
I heard a telling question regarding Mobile App Install ads on Facebook at a recent...
