Author: Anita Avram
What is Second-Party Retargeting, and Why You Should Be Doing It?
Jul 07 2014
Time and time again, we’ve heard that advertisers are tapping out on Search or PPC...
Why a Facebook News Feed Ad Is Not Your Average Ad Unit
May 13 2014
Like many of us, I’m susceptible to online advertising. I’ve noticed that the ad unit...
Properly Segment your Visitors for Facebook Exchange Retargeting
Apr 15 2014
Retargeting is extremely effective at boomerang-ing lost visitors to your website to renew their interest...