Author : Alyssa Francis

3Q’s blog covers digital marketing news, trends, and insights ranging from SEM to CRO, from analytics to social, and everything in between. If it’s important in the day-to-day digital landscape, you can find it on our blog.

5 Multi-Touch Attribution Models for Measuring Campaign Success

5 Multi-Touch Attribution Models for Measuring Campaign Success

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Creating Measurement Plans: What They Are and Why They Are Important

Creating Measurement Plans: What They Are and Why They Are Important

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What are the implications of poor and incomplete data collection?

What are the implications of poor and incomplete data collection?

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Why should we care about attribution beyond first and last click?

Why should we care about attribution beyond first and last click?

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How-to: measure media spend’s impact at all points of the funnel

How-to: measure media spend’s impact at all points of the funnel

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