Author: Alyssa Francis
5 Multi-Touch Attribution Models for Measuring Campaign Success
Apr 07 2017
Decision Sciences Manager Jack Palmer contributed to this post. Multi-touch attribution models measure consumer response...
Creating Measurement Plans: What They Are and Why They Are Important
Feb 08 2017
Digital marketing can be a swirl of metrics, goals, KPIs, objectives, and other initiatives that...
What are the implications of poor and incomplete data collection?
Oct 04 2016
3Q Digital’s monthly Decision Sciences office hours series last month covered the impact of poor...
Why should we care about attribution beyond first and last click?
Sep 12 2016
I recently tackled this FAQ in our latest Decision Sciences office hours (which you can...