Author: Alex Houg
FBX is not completely dead (yet)
Feb 11 2015
You probably heard commentary about David Fischer’s remark at AdExchanger a couple days ago, resulting...
Facebook MPA (Multi-Product Ads) are for everyone, not just for E-commerce players
Feb 06 2015
If you’ve got any form of marketing automation or some semblance of a funnel, then...
You know what's crazy? 3 native Facebook ad interfaces!
Jan 28 2015
Wouldn’t you think that Facebook would have just one? Why would they have 3 different...
A year ago I said Facebook ads are still a bargain. Now?
Dec 08 2014
The days of ultra-cheap Facebook ads appear to be over. To what extent, and what...
Facebook advertising experts will meet the same fate as SEOs
Sep 12 2014
My colleague, Dennis Yu, wrote this post, which inflamed SEO old-timers. In a nutshell, he said...
Why Most Facebook-Oriented Software Companies Are Dying
Jul 21 2014
PerfectAudience was bought by Marin and the others are privately worried that advertisers will go direct. Google...
Effective lead gen with Facebook Ads is like high-end PR
Apr 23 2014
By PR, I mean Public Relations, not PageRank. Yesterday, I was preparing for #ICON14, a...
What you might not know about WCA (Website Custom Audiences)
Mar 17 2014
Jon Loomer, one of my favorite Facebook geeks, wrote a great post about WCA. Let’s...
Why Recent Attempts to Model Facebook’s News Feed Algorithms are Bogus
Mar 13 2014
Are you tired of seeing the stories of people spending money on Facebook, but not...
Which ad won?
Mar 11 2014
We have two ads to drive page likes. First, one promoting a T-shirt giveaway: And...
What Facebook's recommendations are on partner categories– and how to juice the system
Mar 11 2014
One of the cool things of being part of the PMD and Ads API group...