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Agency or In-House Marketing? What’s Best For You?

Published: June 23, 2021

Author: Phoebe Martell-Crawford


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3Q Digital’s recent study surveyed 400 marketing leaders and uncovered a trend: significant increases in digital marketing spend. Despite major digital marketing budget cuts in 2020, total revenue allocated to digital marketing will jump from 7.6% in 2020 to 14.6% in 2023. As brands increase their digital marketing efforts, they face a dilemma: should they hire an in-house team that is fully embedded in their business, or partner with an agency that specializes in key marketing channels?

Our recent white paper will leave you confident and more informed heading into the decision of whether to build an in-house team or hire an agency. We lay out four key areas of digital marketing: channel and specialty dominance, creative informed by deep customer understanding, data landscape and analytics, and financial considerations.

Between various channels and different technologies, the marketing landscape changes by the day. The right agency will fuse a holistic approach with customized solutions that will fulfill your unique business goals year round. An in-house team will operate with an in-depth understanding of the brand. At 3Q Digital, we have even developed a hybrid model to support a blend of agency and in-house support.

Your brand deserves limitless growth, and you should take the approach that works best for you. Download our white paper for the full agency vs. in-house analysis to help inform your decision.

Get a sneak peek at the white paper.

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