Google is rolling out a new dashboard feature that will help advertisers illustrate all the statistics most important to each individual account in one place. Reporting needs vary from account to account, and the new dashboards will enable users to create and organize the graphs and charts most vital for their accounts in one screen.
One of the most convenient aspects of the new dashboards is that they can be shared between and collaborated on by users on the same account. All dashboards created within an account will be listed in the Reports tab on each user’s screen.
Dashboards differ from the modules currently available on the Home tab of each account in that the information in a dashboard and the way in which it is presented is customizable. This can allow for aesthetically-pleasing, easy-to-read tables and graphs that can seamlessly be emailed to anyone who does not have access to the AdWords account. The dashboard will make data much more visual than the home screen data. Charts can be created on the spot, or existing tables and graphs can be added to the dashboard. The date range can be changed with ease, and the tables and graphs will be immediately updated to reflect the new range.
With the dashboard, users will now be able to get a comprehensive view of an account’s performance in one place, rather than having to toggle back and forth between different reports and tabs. All vital charts and tables can be added to the dashboard. The dashboard should enable users to spend less time creating and running many different reports, and more time identifying and acting upon opportunities to grow the account.