This is the subhead for the blog post

By now, everyone knows that AOL mistakenly dumped 20 million user queries onto the Internet. That’s a goldmine of data – that’s the good news. The bad news is its about 450 terrabytes and if you don’t have SASS or some very fancy tool, it is pretty darn difficult to parse the data.

Until now . . . A friend of mine has created a pretty incredible tool to mine the AOL data. His AOL Search Data Tool let’s you quickly look up individual keywords (or sets of keywords) and play with the data. For example, I typed in “mortgage” and I got about 17,000 variations on the term, plus the URL the user eventually clicked on, plus the clickthrough rate by position.

I’m not going to tell you how to use this data (well, at least not unless you pay me A LOT of money) but this is powerful stuff!

On an unrelated note, posts have been few and far between as of late and I apologize for that. Bear with me though – I’ll have some exciting news soon!