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All these years later, and the practice of how to best integrate our search and display campaigns is still inexact. Here’s a handful of resources pushing us in the right direction:
1. Dax Hamman, Search Engine Land – The Industry Speaks on the Overlap b/w Search and Display
2. Yahoo! Search and Display White Paper
3. Paul M. Wilson, Retail Online Integration – Search and Display Integration: The Dynamic Duo
4. Julie Batten, Clickz – The Impact of Display on Search
5. Merinda Peppard, efrontier.com – Study Finds Current Tools/Practices for Search & Display Fall Short for Large Marketers
Do you have any insightful resources to add to the list? I’d love to read them.
– Hillary Read, Marketing Manager
– Questions? Comments? Email us at blog at ppcassociates dot com.