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In our second installment of the “5 Minutes With” series, we interview Sunrun‘s Acquisition Marketing Manager, Nami Sung. In her own words, NYC native Sung, who moved to the Bay Area after college, spends her free time (h/b)iking, stand-up padding, trying to out-eat her metabolism, and traveling (show her cheap airfare, and she’ll show you her credit card.)
Name: Nami Sung
Position: Acquisition Marketing Manager
If you could invent something, what would it be? A car that will park itself. Actually a car that will drive me around and park itself, too. I don’t have a license, nor would I trust myself on the road even if I did have one.
What’s the best part of working for Sunrun? Working with a lot of really smart and self-motivated people. People are really excited about what they do and aren’t afraid to get down, dirty, and in the weeds.
What’s the first metric you check when you start work for the day? Qualified leads. Solar isn’t right for every home, so it’s important to figure out whether solar actually makes sense for a given home or family – where do they live? Do they own their home? How much do they pay for electricity?
What’s one metric you never bother to look at? I think I look at everything. But if there’s anything I pay less attention to, it’s # of visits – I usually just look at # of unique visitors.
If you had 10 million dollars to invest and you could invest in Google or Facebook, which would you pick, and why? No idea – I can’t even imagine having that much money.
What’s your favorite advertising campaign? I like ours. But seriously, what’s up with these extreme questions – favorite, first, best, most?? I don’t have a favorite advertising campaign – I don’t own a television, so I rarely get to see commercials.
What’s are your “must read” books (or book) on advertising? Who reads books on advertising? Don’t people just read blogs these days? (Ed’s note: well, this blog, anyway.)
How has PPC Associates helped your company’s growth? PPC Associates has allowed us to scale and optimize our paid search and advertising campaigns. They’ve allowed us to reach more potential customers and tell them about affordable home solar power – while maintaining a reasonable cost-per-lead. I trust them to tell me what’s up, and they do.
– Hillary Read, Marketing Manager