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This week’s episode features Maddie Cary and host Joseph Kerschbaum talking about SEM Tactics for Big Brands (with a little bit of a focus on Beyonce). Be sure to check out the key takeaways as well:

1. Be bold and try new things with PPC. RLSA!

2. Find a flexible bid strategy that makes sense for your account.

3. Determine what your value proposition is, and message it appropriately.

4. Look at your team and how you’re reporting. What’s the goal you’re trying to reach with the reporting?

5. Test out competitor scripts or QS scripts.

See you next time, and happy listening!