This is the subhead for the blog post
Where should you spend your budget? Our Attribution team can answer that.
Even with the vast amount of data available today, brands often don’t know where to invest their money to have the biggest impact. Most are using painfully oversimplified attribution models (if any at all) or looking at channels in silos allowing for credit duplication, which provide an incomplete picture of which marketing programs are most effective. Ultimately, this drives brands to make uninformed decisions that negatively impact revenue growth.
The 3Q Decision Sciences team uses algorithmic MTA (Multi-Touch Attribution) modeling to inform you of the most effective initiatives to allocate budget and drive ROI. Our omnichannel view enables us to evaluate the true value of each of your marketing touchpoints at every stage of the conversion funnel — paid or organic, online or offline.
Our team takes the guesswork out of the process, from implementing the necessary tracking tools to capture the data you need, to analyzing and forecasting. Coupled with audience analysis, strategy, and paid media, our team enables you to make the decisions that drive your business into the future.