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Where should you spend your budget? Our Attribution team can answer that.

Affiliate

Display

Social

Non-brand search

Email

Brand search

Even with the vast amount of data available today, brands often don’t know where to invest their money to have the biggest impact. Most are using painfully oversimplified attribution models (if any at all) or looking at channels in silos allowing for credit duplication, which provide an incomplete picture of which marketing programs are most effective. Ultimately, this drives brands to make uninformed decisions that negatively impact revenue growth.

The 3Q Decision Sciences team uses algorithmic MTA (Multi-Touch Attribution) modeling to inform you of the most effective initiatives to allocate budget and drive ROI. Our omnichannel view enables us to evaluate the true value of each of your marketing touchpoints at every stage of the conversion funnel — paid or organic, online or offline.

Our team takes the guesswork out of the process, from implementing the necessary tracking tools to capture the data you need, to analyzing and forecasting. Coupled with audience analysis, strategy, and paid media, our team enables you to make the decisions that drive your business into the future.

No matter where or when users engage, true
measurement matters.​

Read the latest Attribution case studies and whitepapers

eero: Advanced Online/Offline Analysis for True ROI by Channel

eero: Advanced Online/Offline Analysis for True ROI by Channel

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FinTech: Smarter Facebook Budgeting with Advanced Attribution

FinTech: Smarter Facebook Budgeting with Advanced Attribution

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30-Day Challenge: Media Mix Adjustment to Profitably Hit Revenue Goals

30-Day Challenge: Media Mix Adjustment to Profitably Hit Revenue Goals

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