Bing has added some nifty annotations to its search ads lately, but we found one last week that bears reviewing: auto-appending title tags from the site to ad copy.

Check out the Relax the Back ad, below:

Relax the back

In the ad, you can see that “Best Ergonomic Pillows…,” which was automatically pulled from the page, isn’t the best secondary message for the ad copy. According to one of our Bing reps, the system pulls in the title tag of the landing page…but the reps can opt you out if/when you spot title tags that aren’t ideal.

Some quick takeaways:

-Check all of your Bing ads to make sure the title tags are relevant/optimal.

-If the title tag’s not ideal, first check the title tag of the landing page and decide whether or not it’s one you should amend.

-Make sure to coordinate SEO and SEM campaigns in future! (If you needed another reminder.)

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Caitlin Halpert
Caitlin Halpert is the Growth Engineer at 3Q Digital. She’s responsible for driving growth, efficiency, and new ideas to enable 3Q to best serve current and future clients. She has worked in digital marketing since 2011 and held positions at Dealer.com and iSearchMedia before joining the 3Q team in March 2014. Caitlin graduated from Dartmouth College and is a native of Vermont. Her experience includes management of paid search, paid social, comparison shopping, Amazon Marketing Services, YouTube, and Display. She's worked with a variety of clients from eCommerce to subscription services to B2B lead generation. Caitlin specializes in data-focused digital marketing experimentation to push past "best practices" to drive the performance for agency clients. As an industry thought leader, she has spoken at HeroConf, SEMpdx, and SMX East, West, and Advanced. Caitlin specializes in data-focused digital marketing experimentation to push past "best practices" to drive the performance for agency clients. As an industry thought leader, she has spoken at HeroConf. SEMpdx, and SMX East, West, and Advanced.