I have to believe that it is only a matter of time before fake blogs (“flogs”) are banned by Google and/or shut down by the FTC. It seems that the creators of these flogs must agree with me, because they are launching these sites so quickly, they don’t even have time to proof-read.

While looking for a good recipe on Epicurious, I saw this set of three flog ads, courtesy of AdSense:

I probably could have clicked on any of the ads and gotten similarly bad results, but the wrinkle cream one drew me in first. The ad takes you to “Audry’s” site with all the characteristic flog features (the fake comments, fake IP-based location near me, fake picture, and fake blog). I particularly liked this one, though, because when the creators copied this from another flog, they didn’t even bother to make sure they got all the names right. For example, the intro paragraph is from “Audry” a mother in Daly City, CA:

But then at the end of the blog, Audry has disappeared and is now “Carla”

A few lines later, Carla is gone and now “Sarah” is responding to comments.

And for those of you who click on the “About us” link, Audry apparently got divorced – she is no longer “Audry Heath” but now “Audry Brown.” Oh, and the auto IP-targeting was never set up on this page, so she lives in (blank)

The title tag of the About Me page, however, references “Anna Richards”

On the contact us page, by contrast, the author has changed to Becky.

As many readers of this blog know, I am a big fan of collaborative filtering. So I suppose you could conclude that any wrinkle cream combination recommended by Audry Heath, Audry Brown, Carla, Sarah, Anna, and Becky must be pretty good, right?

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.